My Design Process, Part 2
Missed part 1? Read it here.
Time to grab your design tool(s) of choice and get designing. This could mean pencil and paper, Photoshop, Illustrator, Sketch, Balsamiq, html/css, or anything else you prefer. The goal is to get to something clickable as quickly as possible. The great thing about having done all the up front work, is you probably have pretty good ideas for what might be solid directions by the time you get to this step. Try them all as quickly and cheaply as possible. Remember the pros and cons you were listing during the competitive analysis process? Do the same here. Admit where your design is weak and see how that balances with its strengths.
Solicit feedback regularly and consistently. Get eyes on what you’re doing, start tossing what’s clearly a dead-end and iterating on what feels right. Collaboration is definitely your friend at this point. If you’re down a...
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