For years, my career has been centered around one short, simple phrase. When you’re the only designer at a five-person, seed-funded startup, “just ship” is the name of the game. You’re sprinting to launch the product, to get the next feature done, to fix that bug in production. If you stop shipping, someone’s going to beat you. If you stop shipping, you’re dead.
It’s also really easy to get caught up in the act of launching stuff. The high of hitting that deploy button to x-number-of-millions-of-users is addictive as hell. And in a metrics-based world, quantity is a charming indicator. You shipped one thing a month this year? That’s way better than three things all year, right? You must be a really nimble team to ship all of that stuff so quickly. There’s a sense of pride when looking at your product roadmap and joking with your...
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